You got it. It's marketing time.
*cue the JAZZ HANDS*
So you asked us to feature marketing roles…
We thought, why the heck stop at our newsletter when we can host an entire marketing panel featuring different niches? Because of you, we made it happen.
Watch our event about what it’s like to market for world-famous companies.
Ready to explore marketing?
Let’s go on a ride! 🎢
🎙 Announcer: Welcome to the Tech Pod Tour. Today we’ll be seeing 5 different marketing types, featuring examples AND job postings so that you can find what’s out there in the wild world of tech. Let’s begin.
Growth Marketing
Description: Common in startups, your focus is to grow the size of usage/awareness and expand market share. This requires high-level strategic thinking and a data-driven mindset. For fun, think of it more as… growth hacking. 😏
Example: In one day, we gained hundreds of subscribers through ONE TikTok video.
Current Job Posting: GM Internship @ Ticket DM, Growth Marketing @ Done
Content Marketing
Description: You're essentially producing content that will lead the target audience to your company, either through blogs, newsletter (like this one! Lolz), social media channels, and so on.
Example: Try Googling/Bing search Tech Pod and see which where we rank 😜
Current Job Posting: Internship @ WarnerMedia, Full-Time @ Zappos
Email Marketing
Description: Focusing your effort on email content, opening, and click-through rate. It does go under the spectrum of content marketing, but definitely an existing niche. You’ll most likely find email marketing tucked under a “writer” role.
Example: Heh, you’re experiencing it right now if you’re reading this 😉😁
Current Job Posting: Internship @ Yondo, Full-Time @ Morning Brew
Product Marketing Management (PMM)
Description: Product Marketing Alliance described it as the overall driving force behind getting the products to the market - and keeping them there.
We know that’s hardly descriptive, so check out our PMM event with students who worked in Product Marketing Management @ Salesforce, Microsoft, and Google. 😗
Current Job Posting: Internship @ Vidora, Full-Time @ Nike
Digital Marketing
Description 📊: If you love working with data and content creation - this is for you. You’d handle paid ads, search engine optimization (trying to rank #1 on Google), social media management, even email!
Example: Tech Pod data says you’re interested in tech roles, so every single day, we feature a job on our Instagram. 🤩
Current Job Posting: Internship @ Corsair, Internship @ ThermoFisher
Talk to us!
Want more of this? Or is it too much reading? Hit the reply button and let us know! Seriously, we really do read every single response. (Almost an unhealthy obsession).
Comment on this post and let us know what you want featured next!